Haenyeo Museum Rebrand
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Designer(s)
Janet Sohn
Duration
13 Weeks
Recognitions
Logo and Fluid Elements
Haenyeo Museum showcases the unique culture of Jeju Haenyeos. The culture revolves around the practice of muljil which is the act of diving to retrieve harvest with no equipment. The logo and the fluid elements focus on the core element of the culture which is community. The haenyeos are divided into three levels based on skill: how deep and how long they can stay submerged. The three colours used within the wave represent these levels and how they work together. The wave in the logo represents the ocean which is important in haenyeo culture as they respect it like a deity and is the source of a big portion of their harvest. The wave is shaped in a yin yang symbol to symbolize the Korean flag. In the fluid elements, the white circles represent the holding of breath which is the basic skill that muljil is built upon.
Slogan
The slogan is "Dive Into Haenyeo Museum" to both invite visitors and to play on the word dive as an invitation as well as the act of diving. The second part of the slogan can be changed to show the values and the goals of the museum like shown above (eg. dive into history, dive into culture, etc.)
Applications
Shown above are applications of the corporate Identity.
