Ren's Pets Re-brand
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Designer(s)
Brittany Tena
Duration
12 Weeks
Recognitions
About Ren’s Pets
Ren’s Pets is a Canadian pet supply store that prides themselves on their devotion to pets and their families, their customers, and their communities. They also believe that pets are deserving of the best quality products and care, and cater to a variety of pets, such as dogs, cats, birds, and several other smaller animals, like rabbits and guinea pigs.
Logo Re-Design and Brand Direction
The new brand identity is centered around emphasizing and communicating Ren’s Pets’ values and personality through a more modern and flexible identity system. The re-designed logo incorporates 3 major design elements that communicate and integrate their commitments to their customers, their communities, and, of course, pets. These include: the comment-like apostrophe representing Ren’s Pets’ communication and personal relationships they have with their customers; the orange rays conveys their excitement and willingness to serve and provide for their customers and their pets; and the heart that forms as the counter-spacing of the 'P' in "Pets", communicating their love and admiration for pets.
Brand Applications
Applying the redesigned logo and other brand assets, such as pet illustrations and a pattern that uses the 3 brand value graphics, to 3 employee uniform t-shirts and pins, and a promotional tote bag.
Designing business communications materials, gift cards, and a home screen for Ren’s Pets’ app.
