Case Studies
Cleo
Cleo is an at-home Internet safety learning kit designed for first graders (5 to 7-year-olds), consisting of three different learning activities that aim to make learning fun, engaging and rewardable. These activities allow children to become knowledgeable about the Internet together with their parents or guardians, develop Internet-related tools and skills, and begin to have important conversations about the Internet and online safety at home. So, who is Cleo? Cleo, an adventurous and curious 6-year-old, is from Planet B-10, where they use the Internet to help them learn about and explore outer space. He’s on a mission to fulfill his dream of becoming a space explorer, but he’ll need to learn about the Internet first, and invites kids to learn about the Internet with him.
The first learning activity consists of a website, where children begin learning through five informative lessons, and engage in games, videos, and challenges that help Cleo with his missions. The knowledge and tools children develop with the website prepares them for the Cleo flashcards, which is the next activity in the learning kit.
Ren's Pets Re-brand
Ren’s Pets is a Canadian pet supply store that prides themselves on their devotion to pets and their families, their customers, and their communities. They also believe that pets are deserving of the best quality products and care, and cater to a variety of pets, such as dogs, cats, birds, and several other smaller animals, like rabbits and guinea pigs.
The new brand identity is centered around emphasizing and communicating Ren’s Pets’ values and personality through a more modern and flexible identity system. The re-designed logo incorporates 3 major design elements that communicate and integrate their commitments to their customers, their communities, and, of course, pets. These include: the comment-like apostrophe representing Ren’s Pets’ communication and personal relationships they have with their customers; the orange rays conveys their excitement and willingness to serve and provide for their customers and their pets; and the heart that forms as the counter-spacing of the 'P' in "Pets", communicating their love and admiration for pets.
