Ontario Parks Rebrand
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Designer(s)
Karilyn Xu
Duration
13 Weeks
Recognitions
Ontario Parks' new branding reflects an adventurous and playful image while also acknowledging their commitment to sustainability and environmental stewardship. It aims to accommodate the diversity of landscapes and experiences offered that makes every Ontario Parks experience unique by providing a structure for a more cohesive and flexible identity.
There are six types of parks in the Ontario Parks system. Each type of park was given a color and an icon to help differentiate them from one another. The secondary flexible element is a circular text frame. Icons and the text frame can be used seperately. When used with the together they form the Ontario Parks badges.
