Ixcocoa
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Print/Brand Communications
Designer(s)
Bernarda Avila
Duration
9 Weeks
Recognitions
Design that stands out
Ixcocoa is a packaging design project inspired by Mayan culture. The goal of this project is to create a package that could excel in attracting customers in a saturated market. To achieve this, Ixcocoa takes into consideration several aspects; accessibility, culture and a storytelling experience.
Inspired in Mayan Culture
The box that contains the chocolate bars looks like a pyramid because of the influence that the Mayan architecture has on the Ixcocoa brand. Additionally, its aesthetic is completely white with all the visuals and necessary information engraved on the box. The engraving is a reference to the archaeological details and intricate carving found in Mayan sculptures from their time.
Accessibility is key
Braille is added to the packaging to include accessibility to the design. In each chocolate box, there is braille that communicates the flavours of the product to the consumer. The small manual, that is designed for the visually impaired, can be found at the bottom of the package explaining the necessary information; such as nutritional facts, allergy warnings, etc.
