Guided
Rangavi
Alex
Colin

Guided

Interaction Design/Product Design

Interaction Design/Product Design

Interaction Design/Product Design

Interaction Design/Product Design

Interaction Design/Product Design

Interaction Design/Product Design

Interaction Design/Product Design

Interaction Design/Product Design

Interaction Design/Product Design

Designer(s)
Rangavi Logaratnam, Alex Bletcha, Colin Coulson
Duration
13 Weeks
Recognitions
Project Summary
Guided is an intuitive business planning app based on the existing content of the Flourishing Business Canvas. The Flourishing Business Canvas is a holistic, strategic planning tool that enables individuals or teams to visualize, brainstorm, and test business ideas or products. The canvas outlines four blocks representing the different core elements of a business and contains sub-elements within each of them. All of these elements are interrelated and work together to facilitate the success of the business. The business canvas can either be used to develop new business models or to refine existing models.
Design Challenge
How might we translate the traditional method of Flourishing Business Canvas into an intuitive mobile application and make the process of planning, communicating and implementing business goals seamless for individuals and teams?
Design Solution
We desired to cater to a broad audience as there are users with varying degrees of business knowledge and experience. Therefore, Guided offers two routes to build a business model— Guided Route for novice business users and Freeflow Route for experienced business users. The Guided Route will help users who are new to the Flourishing Business Canvas or need directions to start a new business. This route consists of answering expertly designed questions that would convert into notes and add to the canvas’ sections and subsections accordingly. For business users who are more advanced and are familiar with the business canvas concept, using the Freeflow Route enables them to explore and develop the canvas on their own. Furthermore, we implemented a space where team members and team leaders can maintain communication, stay updated on recent activities, and discuss ideas. Therefore, both facilitate the business planning process, achieve business goals better, and work more efficiently within a team.
Special Thanks to...
Linda Shen