The brand is based on the term “Banana”, a derogatory term used towards a person of Asian descent who is acculturated to mainstream American Culture. Yellow on the outside and white on the inside. This is a term used to describe Asians who do not conform to the behaviors of typical East Asian Cultures. Growing up Japanese Canadian, I often had experiences where I felt different because of my ethnicity. Being called “Banana” because I acted a certain way made me feel as though I did not belong. Go Bananas was created based to express and share my experience growing up as an Asian Canadian and to support others in my community who may be going through the same experiences.