Aidey Bandages
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Designer(s)
Paco Lui
Duration
9 Weeks
Recognitions
About Aidey
Aidey is the portable one-handed bandage dispenser for children to self-treat their minor injuries. The package’s intention is soothing an injury’s nature of pain, using vibrant and pleasing colours with the visual form of a cute animal. Research into the behaviour of household pets shows that the act of licking is positive, from cleaning their offspring to showing affection; inspired by these reasons, Aidey dispenses bandages in an animal form, where it comes out of the mouth like a tongue.
Main Mechanism
The dispenser works by stroking a strip at the top of the box, letting the child emulate a “petting” motion. This playful interaction further distracts the user's injury they sustained. When the bandage comes out of the mouth, a sticker appears with a playful graphic; it also distracts and rewards the user, similar to being given a piece of candy after a dentist appointment to comfort the patient.
Process
This project focused on the development of the mechanism, testing it, and implementing it with visual packaging splendour to encapsulate the idea of a fun companion to carry around. So, Aidey's fun visuals seek to become an anchor of comfort for the child-user, integrating user experience thinking in the design of the package. One handed operation was valued to prevent the unfavourable situation of trying to peel a bandage with a injured finger, a typical injury founded by paper cuts or scrapes during play.
Pet Connections
Other visual notes include the use of an item to seal the mouth. This pull-out tab closes the dispenser and prevents accidental waste of bandages. It uses an item the specific Aidey pet likes to consume or hold onto (Dog = Bone, Cat = Fish) and furthers the playfulness of the product. It makes it look like the user is feeding it when they close the product. Additionally, opening it reveals easy-to-understand instructions. Overall, Aidey is a package aiming to comfort through its soothing experience.
