Case Studies
Candid Magazine
Candid is a lifestyle magazine for young women that celebrates real women and the things that are important to them. The design of the magazine mingles illustration, photography and typography to create something bright and playful. For this project I designed two covers, one that is illustrative and one that is photographic. The illustrative cover reflects the sense of acceptance and community that Candid is trying to cultivate. I wanted to design a magazine that is made for the normal woman, tackling questions and topics that women talk to their friends about.
The Bloody Truth
The aim of the project was information design for advocacy, I chose the Period Poverty as my topic and The Period Purse as my advocate. In order to promote period positivity I decided to keep the visuals playful and use period products as informational devices.
This project advocates against period stigma and period poverty. Before I started designing I conducted a lot of research on the topic and found an interesting study about period stigma in Canada. The PDF is designed to look like a period pad. One of the aims of this project is to normalize periods so using imagery and suggestions of period products was my way to convey that.
Ritua App
Ritua is a habit tracking app designed to help people keep track of their goals and make changes in their daily routine. Forming long term habits takes time and patience but that doesn’t mean that tracking goals can’t be fun and colourful. Change is the key driving force for this project, hence why the chameleon is the mascot. I wanted to design an app that is easy to use, something that a user can just pop in to and update or take longer to check their progress.
