Y'Know
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Designer(s)
Jackson Adley
Duration
31 Weeks
Recognitions
This commercial was made for Youtube, targeting a young teen audience.
This Youtube commercial was made as one of the deliverables for my project. The idea of the video is to shock the viewer with the colourful visuals and loud sounds, and then focus their attention using their real name in the commercial! This would entice the viewer to check out what this app tracks and how it's supposed to fill the promise of helping them overcome the overwhelming feelings brought on by todays' technology.
Personalized Instagram Ads
These ads were made for instagram. I made sure to use bright attention grabbing colours, and adding personalized text into the ads. Like the commercial, these insightful text blocks catch the viewer off guard and will pique their interest in to the rest of the functionality of the app.
iPhone Store Ads
Creating iPhone App store images was important as many similar apps may be competing in the same space. The images were blended together to create a cohesive look. The three main features of the app are featured in these images. This information is crucial to helping the user fully understand what the app does after being interested by the ads. With the target audience being young teens and their parents, it's important that they understand the benefits and features of this app.
Research Report, Design Brief, App map
It's important to note that before visual creation, a number of steps were taken to insure that the design deliverables would be effective at serving the target audiences. There was 3 main process documents created. One, a comprehensive secondary research document on the topic which established the problem and context surrounding it. Next, a design brief was created to establish a target audience, design deliverables and a schedule. Finally, the user experience was mapped out in a visual format to ensure a proper viewing experience and smooth development.
