Case Studies
Y'Know
This Youtube commercial was made as one of the deliverables for my project. The idea of the video is to shock the viewer with the colourful visuals and loud sounds, and then focus their attention using their real name in the commercial! This would entice the viewer to check out what this app tracks and how it's supposed to fill the promise of helping them overcome the overwhelming feelings brought on by todays' technology.
These ads were made for instagram. I made sure to use bright attention grabbing colours, and adding personalized text into the ads. Like the commercial, these insightful text blocks catch the viewer off guard and will pique their interest in to the rest of the functionality of the app.
