TCAF Rebrand
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Designer(s)
Amanda Tsiang
Duration
12 Weeks
Recognitions
Creating a playful and cohesive brand for the Toronto Comic Arts Festival
The Toronto Comic Arts Festival aspires to bring the literary and artistic merit of comic books and graphic novels to the general public. This rebrand aimed to produce a clearer brand voice and a more cohesive look across all of the brand’s platforms that still allows space for featured artists to express themselves as well. In addition, the brand needs to emphasize the event’s values of diversity and inclusivity to counter the recent negative press. View the full brand guide here: http://bit.ly/tcafrebrand
The logo uses interlocking shapes and letters to represent the different groups of fans and creators who originally came together to combine their separate events into one large comic event: TCAF. The smiling face formed by the curved “T” and “F” provide a friendly and welcoming feel without appearing childish. The speech bubble and the exclamation mark evoke elements that are commonly found in comic books, but do not point any specific genre of comics.
The fluid elements were based on icons that are commonly found in comic books and each one represents one of the brand’s values. The star represents diversity. The five separate pieces come together to form a firework shape, as our differences are something to celebrate. The squiggle resembles two people embracing, representing inclusivity. The speech bubble represents freedom of expression. The spiral represents the endless possibilities for learning from the comic world offers visitors at TCAF. The starburst represents fun and the exclamation mark represents wonder, as visitors are sure to be surprised and amazed by the talent showcased at TCAF.
The outlined speech bubble icon may also used to create characters. There are sets of eyes, noses and mouths that can be swapped out to create different faces. A plethora of combinations can be made to represent different types of people, further reinforcing the new tagline: "comics for everyone".
