Ottawa Public Library
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Information Design, Other...
Designer(s)
Lindsey Jones
Duration
12 Weeks
Recognitions
Rebranding North America’s Largest Bilingual Library System
The Ottawa Public Library is North America’s largest bilingual library system, serving close to one million Ottawa residents. The OPL houses a large variety of services including literacy programs and technology-based spaces with the mission to inspire learning, spark curiosity, and connect people. However, with a decrease in youth populations visiting libraries, the current brand of 20 years fails to reflect the future-orientated values of the library system. Therefore, the proposed rebrand, aims to encapsulate the progressive goals of OPL and bring attention to the library as a contemporary space for future generations to grow and learn.
Inspired by the rich history and cultural landmarks of Ottawa
OLP serves and educates the residents of Ottawa, therefore the brand's fluid elements and logo consist of abstracted shapes inspired by key Ottawa landmarks. In addition to the logo, the fluid elements can be applied throughout the brand, and ultimately pay homage to the unique city that unites all OPL visitors. The logo's angular composition effectively accommodates both English and French and is also reflected in the visual application of the fluid elements. The bold and minimal shapes aim to create a more contemporary and modern visual style to attract a younger target audience.
Outdoor Advertisements
Bold patterns and typography inspired by composition of the logo are used throughout the brand and can be applied to all collateral and promotional materials. As displayed in this outdoor ad, the brand's customizable tagline is displayed in both English and French and highlights one of OPL's key values: sharing. The use of the word sharing emphasizes the shared sense of community and belonging OPL spaces create. Examples of other taglines that can be implemented are: sharing knowledge, sharing curiosity and sharing smiles.
Library Wayfinding and Iconography
Branded signage and wayfinding reflect the shapes and composition of the brand's visual elements. Simple iconography is also utilized to help depict spaces and services.
