Mellow
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Print/Brand Communications
Designer(s)
Natalie Almosa
Duration
12 Weeks
Recognitions
About Mellow
Mellow is a picnic set that encompasses brand values of positivity and calmness to enhance the picnic experience. The portable package is used to hold all your dining essentials, and doubles as a table that is the perfect size for enjoying a meal outside.
Made with Care
During the COVID-19 pandemic, we have seen a trend of picnics and outdoor dining. Mellow was made to consider all your needs when dining outside and more! The size of the overall package allows Mellow to be portable, lightweight, but still functional when folded out into its table form. The table is also situated at the perfect height for when you are seated on the ground.
The Brand
The brand uses the word mellow- a calming and soothing word to replicate the emotions when having a picnic. The logo is also an ambigram, so when sitting at the table, everyone is able to still read and understand the brand.
Inside the Package
The container is made to perfectly fit four food containers, two glass bottles, cutlery, napkins and a picnic blanket. Mellow also carries extra storage spaces for your keys, phone, or anything you need to keep safe.
