Bata!
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Print/Brand Communications
Designer(s)
Natalie Almosa
Duration
6 Weeks
Recognitions
RGD Greenmelon Student Award for Packaging Design (Single), Applied Arts 2020 Student Packaging Design (Single) Award
Introducing Bata!
Bata is a packaging design project that uses Filipino mythology to make crayons fun, educational, and attractive to children.
Connecting Filipino Mythology with a Child's Everyday Item
Reflecting the colourful package, Bata! is based off of the mythological Filipino bird called the Sarimanok that brings good luck.What makes the Sarimanok interesting is how it is multicoloured, and how it originated from the seven heavens of the Philippines. For this reason, we packed only seven coloured crayons to represent these seven heavens.
Choose your Favourite Colour!
Every kid wants on of everything in their favourite colour! Rooted in research of developmental psychology, Bata! was intentionally created in 5 different colours to ensure every kid will be able to find one they love.
Reclaiming Filipino History
The pattern used throughout the package was created with inspiration of the original Tagalog writing system- Baybayin.On the crayons itself, we included both English and Tagalog, in order for children to learn the language. Each of the names of the crayons also refer to symbols of the Philippines, such as indigenous fruits or key landscapes.
