Local
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Print/Brand Communications
Designer(s)
Joel Desjardins
Duration
14 Weeks
Recognitions
Local Overview
This video shows off the branding and marketing of Local, an app designed to create authentic culinary experiences both at home and abroad. Local is for anyone and everyone who is curious about food, and for those who travel and spend most of their time eating, and are also looking to expand their cultural knowledge or learn new skills.
Local Experiences
The main function of Local is these experiences hosted by verified users. These can consist of anything based around culinary tradition, from joining a home-cooked meal, to going out fishing for a day. When a user books experiences, they earn stamps to show off in their passport, which is shareable with friends who can tap through and see where they went while on vacation!
Local Guides
Travel guides allow our users to find the best places they’re visiting with in-depth guides of all culinary and cultural aspects of a city. These guides are curated in an effort to push users to the best places a city has to offer, but also recommend users to book nearby experiences.
Marketing Strategy
Local marketing is based around influencers and sponsorships, with a strong social media presence and a referral program. The program offers rewards for both signing up and getting friends to join, in an effort to get Local installed and used by as many people as possible. Another aspect is the passport and stamps, where users collect stamps for experiences and can directly share their passport to friends or social media.
