KEYLIME
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Motion Design/Time-Based Communication, Print/Brand Communications
Designer(s)
Kelsey Ketcheson
Duration
10 Weeks
Recognitions
KEYLIME' Type Reel
‘KEYLIME’ is a bold typeface that stands out! I designed this typeface to be applied in large-format applications when users want to speak volumes, just like this font does. Throughout the fall and winter months of 2019, I created a few assets to really show off how she shines. One of those assets is this fast-paced typographic reel. Using snappy motion techniques, a strong colour palette and upbeat music, this showreel truly is exciting to watch and I hope you enjoy it as much as I do.
KEYLIME' Type Specimen
Additionally, I created a two-page spread that adheres to basic guidelines of a type specimen. The description reads: “Keylime is a punchy, dynamic font inspired by modern geometric typefaces and heavy-weight styles. The typeface is designed to be used as large format display text effective for both print and digital mediums. The font provides extreme contrast when paired with lighter typefaces creating satisfying juxtaposition.”
KEYLIME' Movie Posters
What’s a typographic project without some sample posters? I designed two fictional movie posters: “Hon-Knee,” a documentary about bee’s and “Mint,” a music festival action-thriller. By using large white letterforms on rich colourful backgrounds, these movie posters showcase KEYLIME’s ability to make a statement. Whether the posters are printed for theatre formats or as gigantic advertisement billboards, the typeface will demand the attention of the viewers’ eyes.
KEYLIME' Process
I developed ‘KEYLIME’ to create a loud, “in-your-face” typeface. I prefer using colour and large typefaces in projects, and when I got the chance to create my own I used that opportunity to design what I love. The project had many revisions in the beginning stages, although I was adamant about the font having a unique quality. By using angular elements paired with a heavy thickness ‘KEYLIME’ presents a sharp and confident appearance. I had a lot of fun sketching out variations and working through the type challenges with my prof, Zab Hobart. Once I got the shape down, I worked on the typeface in Glyphs and promptly created the applications mentioned earlier. This project was one of my favourites and I can't wait to continue developing my knowledge and skill sets further.
