Case Studies
KEYLIME
‘KEYLIME’ is a bold typeface that stands out! I designed this typeface to be applied in large-format applications when users want to speak volumes, just like this font does. Throughout the fall and winter months of 2019, I created a few assets to really show off how she shines. One of those assets is this fast-paced typographic reel. Using snappy motion techniques, a strong colour palette and upbeat music, this showreel truly is exciting to watch and I hope you enjoy it as much as I do.
Additionally, I created a two-page spread that adheres to basic guidelines of a type specimen. The description reads: “Keylime is a punchy, dynamic font inspired by modern geometric typefaces and heavy-weight styles. The typeface is designed to be used as large format display text effective for both print and digital mediums. The font provides extreme contrast when paired with lighter typefaces creating satisfying juxtaposition.”
