kem
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Typography
Motion Design/Time-Based Communication
Designer(s)
Cindy Lieu
Duration
0 Weeks
Recognitions
There are so many unique typefaces seen on the streets of Vietnam. Hand-painted restaurant signs and boards. They are distinctive traits of the country’s prominent street food culture. As Vietnam is developing economically and technologically, a cultural shift makes itself present. The uniqueness of the Vietnamese streets has become populated with newer gentrified businesses that take on the western-style architecture and interior design. This is extended into the graphic design field. Most Vietnamese graphic designers are working with Vietnamese extensions of existing Latin-based typefaces and are limited to them. Cindy wanted to contribute to the Vietnamese growing typeface design scene by contributing herown.