Diablos Chocolate
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Print/Brand Communications
Designer(s)
Luisa Jahn
Duration
8 Weeks
Recognitions
Venezuela is currently going through one of the worst socio-economic crises of the 21’st century. Nevertheless, its people continue to persevere and produce some of the best cocoa beans in the world, according to the International Cocoa Organization (ICCO). Venezuela also prides itself on a rich cultural background. The Diablos Artisan Chocolates were Inspired by a five-hundred-year-old Venezuelan tradition, “Los Diablos Danzantes de Corpus Christi” (The Dancing Devils of Corpus Christi). These festivals, where people dress up in colorful devil costumes and parade around town, are a representation of the triumph of good against evil.
Rationale
Venezuela is currently going through one of the worst socio-economic crises of the 21’st century. Nevertheless, its people continue to persevere and produce some of the best cocoa beans in the world, according to the International Cocoa Organization (ICCO). Venezuela also prides itself on a rich cultural background. The Diablos Artisan Chocolates were Inspired by a five-hundred-year-old Venezuelan tradition, “Los Diablos Danzantes de Corpus Christi” (The Dancing Devils of Corpus Christi). These festivals, where people dress up in colorful devil costumes and parade around town, are a representation of the triumph of good against evil.
With vibrant colours, busy patterns, and dancing devils, Diablos playful and rustic branding represents Venezuela’s hand-made artisanal goods, which are marketed towards tourists and chocolate importers. The Diablos chocolate packaging puts a unique spin on traditional chocolate boxes, with a 4-tiered design, and a dynamic pentagonal shape, which highlights the beautiful, intricate illustrations. The box includes four types of artisanal chocolates inspired by Latin American flavours: Coconut, chili peppers, coffee, and salted caramel. It also includes an informational brochure about the different chocolate flavors, the history of Venezuelan cocoa, as well as simple instructions for turning the box into a sound amplifier. The goal of Diablos is to provide users with an authentic festive experience, where they can come together to celebrate the rich Venezuelan heritage.
