Chiang Mai is a brand that reinvents packaging for rice, that embraces the beauty and importance of rice in Thai culture. The package comes in two varieties, Thai Jasmine Black Rice and Thai Jasmine White Rice. The design of the packaging is minimal with the black and white colours meant to be complimentary to each other and represent the beauty and balance of the two different flavours. The goal of this project was to create a packaging design that was visually appealing to consumers while also improving the functionality of existing rice packaging on the market.