Brush Buds
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Interaction Design/Product Design
Designer(s)
Samantha Crawford
Duration
0 Weeks
Recognitions
Many parents will do anything to have their children look presentable and Brush Buds let children think it’s their idea. When assessing the needs of the user I decided to market towards children, and face the common dislike of having their hair brushed due to tugging and knots.
When looking at a hairbrush, its shape lends itself to many ideas: a wand, a microphone, or maybe an animal. Brush Buds turns a simple hairbrush into Penelope the Porcupine, transforming her from just a tool, into a character and toy for children.
Design-wise, her head becomes a cover for the top of the brush, which reduces the number of bristles that can pull hair, becoming less likely to catch on knots. The construction of the Brush Bud is very soft and plush like many stuffed animals that children already own, and the addition of the plush handle makes it incredibly nice to grip while in use. There is no plastic or hard pieces on the Brush Bud, and the elastic loop stays secure but is also easy for little hands to put on by themselves.
