BPAC Brand Identity Redesign
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Designer(s)
Fatima Raid
Duration
0 Weeks
Recognitions
The Project
This project is a brand identity redesign for the Burlington Performing Arts Centre (BPAC). The Burlington Performing Arts centre is an organization that offers a variety of different things such as live performances, educational programs, and also acts as a rental facility in Burlington. After doing some research, I found that the organization values the community aspect of the services that it provides for its customers and clients. In addition, what distinguishes this organization from its competitors such as online entertainment services is the in-person live performance experience, and what differentiates it from other performing arts centres is its specific location in Burlington. Additionally, The main point of contact between the organization and its clients and customers is the building or centre itself.
The New Logo
So, the new brand identity shows all of these aspects by focusing on the building itself. The first image shows the full logo with its supporting type. It illustrates the top part of the building from a certain angle, and uses the acronym of the organization’s name to make it scalable. Furthermore, the colour of the logo is similar to a colour that can be seen in the centre’s main theatre, allowing the logo to represent both the exterior and interior of the building at the same time. The acronym is in a sans serif typeface, which works effectively when scaled down. The supporting type uses a serif, which makes the brand identity sophisticated, reflecting the high quality services that the organization provides.
Applications of the Brand Identity
An additional aspect of the brand identity is the shapes that can be used in various applications. There are three shapes, and each shape is used for a specific purpose and in a specific way outlined in the brand standards manual to ensure consistency throughout all brand applications. These shapes expand on the angular shapes used in the logo to represent the building. Some of the applications include business communications, marketing materials, way-finding, and web design.
