Case Studies
‘Autumn Peltier’ Campaign
This project was a campaign to raise awareness of issues related to Indigenous colonization in Canada. The goal was to do this through drawing attention to an established Indigenous activist; Autumn Peltier, the Anishnaabek Chief Water Comissioner. Through this, I wanted to help change the audience’s behaviour to see supporting Indigenous communities as more urgent and important. I realized that I had very little understanding of the Indigenous experience, so I felt the most effective way to shine light on issues related to this community was to raise awareness of an existing Indigenous activist.
The colour pallette used is the official colours of Peltier’s home tribe, Wiikwemkoong First Nations Tribe. Also, the text in the posters is from a speech that Peltier planned to give to Justin Trudeau in 2017 - though was stood up by the PM. Posters are used for the campaign because they can be placed in public spaces and are able to affect a more diverse audience this way. Depending on the where the posters will be placed - such as on the street or in a subway station - they could be placed as sets of 2 or a set of 3.
Otherworldly' Font
The tone of Otherwordly draws from ‘New Wave’ and experimental type design aesthetics. The variable axis for this type family transforms the width of the characters from ultra-condensed to ultra-wide. Through using a JavaScript algorithm and a sound sensor, the font’s shape moves along its width axis in response to music.
It features hyper-contrasted stroke widths, tight counter spaces, rounded corners, vertical stress axis, and ball terminals to communicate the typefaces’s aesthetic.
‘Béo’ Tablet App
Small businesses frequently report that Amazon has devastated their businesses - especially during the COVID-19 pandemic. In a world increasingly dependent on e-commerce many small businesses are struggling to compete and stay relevant. To help support small businesses in this effort, we created a platform to help them sell and deliver products to consumers that live locally.
When customers place an order on Béo, the stores receives and then fulfills the order, and our couriers will pick-up all the completed orders and deliver them. The main goal of the project was to help local businesses by creating an app to consolidate e-commerce orders and help with overall inventory management. Additionally, it would provide sales insights through visualizing sales data.
