This project was completed during an internship with Davis Agency under Glenn Davis Group as part of the RGD Mentorship Program. "Swift is a Canadian value brand of processed meat products owned by Maple Leaf Foods." Their objective is to "become the most trusted brand of processed meats that price savy consumers can feel good about when looking for a quick-and-easy meal solution." The purpose of this project is to re-design Swift to compete in the current market.