period.
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Print/Brand Communications
Designer(s)
Kristina Campeau
Duration
6 Weeks
Recognitions
Be ready for your period.
period. is a period preparation kit for prepubescent girls which includes the essentials to maneuver their first period: daytime and nighttime pads, painkillers and a heating pad. Although periods are natural, there is still a stigma that surrounds them even today. period. aims to break this stigma, which is what influences the direct name and choice of colour palette: something which is usually avoided in the design of period products.
Introducing: the pad pouch and more convenient packaging
The pad packaging was redesigned for more convenient use and for better disposal purposes. The kit comes with storage boxes for both daytime and nighttime pads, and are designed to hold 12 pads each. Each pack of pads now comes wrapped in a sleeve rather than the flimsy plastic wrapping, with instructions on how to use the pad printed on the back. The individual pad packaging was redesigned to be a pouch, which makes it easier for users to keep for later disposal. Written cues are strategically placed on the inside flap of the pouch, reminding the user to keep the pouch and dispose of it properly.
