Nani pays tribute to "nanis" and Fijian tailors by providing Canadians with a chic, eco-conscious alternative to fast fashion. Fast fashion offers consumers accessible, ready-to-wear clothing year-round to fulfil their fashion needs. However, the negative consequences are hard to overlook while supporting fast fashion brands. Through research, how consumers' values on ethical consumption are challenged were explored to understand the complex nature of fast fashion. Based on the findings, a slow fashion brand – the movement where consumers are encouraged to buy based on the quality of clothing versus quantity while supporting ethical and sustainable fashion – was created. Nani consists of garments that are made to last with ethically sourced materials. It promotes shopping with purpose and intent while being mindful of over-consumption. Nani also includes an informative side to help consumers learn more about fabrics and how they can repurpose their existing clothes.