Momentum
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Interaction Design/Product Design
Motion Design/Time-Based Communication
Designer(s)
Sophia Kim
Duration
32 Weeks
Recognitions
The Problem
The project grows out from an auto-ethnography research conducted done on two productivity gamification app, which could not successfully motivate me for a prolong period of time. Some reasons for this was due to the lack of engagement and feedback. It was noticeable that with little positive feedback response from both apps and building of stress due to repercussions, resulted in lower motivation to continue those tasks. This lack of satisfaction is also partly due to the weak gratification towards the incentives and lack of intrinsic motivation. The goal of this project is for users to be able to feel productive while having fun accomplishing the tasks. It is also important for the users to approach the tasks with ease. To alleviate those tensions, the app will be a friendlier alternative where they do not feel burdened by their own goals.
How it works
To alleviate any tension of not wanting to do task, the app is designed so the user can focus on one task at a time in the home page, using cards. With immediate information displayed and clean design, it makes clear what needs to be done. The goal of this app is for the users to feel intrinsic motivation, which can only be done when they continue to do the tasks purely for enjoyment. To support that goal, many elements of gamification were implemented, such as a journey map, customization of characters, group tasks, and rewards. Also, to heighten motivation, an activity page is included to show their accomplishments and progress, driving them even more to continue with their tasks. The app creates a space for individuals to test their own limits on what can be done, as well as implement positive and optimistic thoughts that they can do the tasks at hand.
From the period of using the app, users will find themselves accomplishing short and long-term goals. They will be sustaining those goals into habits that they have implemented into their lifestyle. It will shapes the users mindset on the approach to tasks and goals. They will be more optimistic and welcome the challenges such as pushing through with goals even through failures. They will develop a sense of community through the group challenge feature, developing stronger bonds and future contacts for more challenges outside of the app.
