How to Win
Motion Design/Time-Based Communication
Motion Design/Time-Based Communication
Motion Design/Time-Based Communication
Motion Design/Time-Based Communication
Motion Design/Time-Based Communication
Motion Design/Time-Based Communication
Motion Design/Time-Based Communication
Motion Design/Time-Based Communication
Motion Design/Time-Based Communication
Typography
Designer(s)
Nathaniel Rojas
Duration
12 Weeks
Recognitions
Description
How to Win is a 30-second motion graphic piece incorporating handmade elements manipulated into a digital output with overlaying dialogue from the film “Rocky.” The motion piece consists of vibrant colours and organic texture to enhance the impact of the speech. The visual theme is based on vintage boxing posters incorporating a bold slab serif typeface as the main element.
Process
The dialogue was recreated using an extensive linography method. The procedure began with laying out the characters of Alfa Slab and printing out the existing typeface. The printed result was used as a stencil on a block of rubber and carved afterwards. Using the original dialogue as a reference, each word was pressed by hand using acrylic paint three times to create a visual effect. The process proceeded with scanning and cropping each set of words, then bringing them into a composition.