Good On Ya
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Packaging Design
Print/Brand Communications
Designer(s)
Vanessa Cassar
Duration
8 Weeks
Recognitions
Summary
To elicit an emotional response through branding and package design, separate to that of the product; to create a playful, inviting brand identity for a condom company that aims to break the stigma surrounding sexual health.
Condoms! The word itself garners attention no matter who you are, yet there is a lack of diversity amongst different brand identities within the current market. A brief (landscape) analysis of the market showcases that branding promotes the consecutive idea that condoms are a product of a serious, sexy, medical nature. This exhaustive approach lacks enthusiasm when it comes to the communication on the importance of its use.
About Good On Ya
Good On Ya! was created to eradicate feelings of guilt shame associated with purchasing condoms through a brand identity that is bubbly, comical, and inviting. "Good On Ya" is an Australian slang term meaning 'a job well done', playing on the cheeky attitude the brand.
It is important to be educating youth on the practices of safe sex to decrease the stigma that surrounds this subject. Access to information and resources surrounding sexual health without discrimination is vital for increased user participation. As is a company's ability to provide a safe, pleasant user experience during the purchase of a product.
