Flaneuse - Editorial Design
Book/Editorial
Book/Editorial
Book/Editorial
Book/Editorial
Book/Editorial
Book/Editorial
Book/Editorial
Book/Editorial
Book/Editorial
Print/Brand Communications, Book/Editorial
Designer(s)
Celena Liu
Duration
14 Weeks
Recognitions
Flaneuse - Visual Memories
Flâneuse is a journey of visual memories accompanied by verbal and textual sentiments of a particular time and place. This collection of visual memories aims to evoke the senses of the audience and vicariously immerse them into these places, as if they were on a journey and experiencing everything themselves. This idea was inspired by Charles Baudelaire’s depiction of the flâneur – a man, who strolls and wanders the streets, observing and soaking it all in, with no destination in mind, only a curious itch to wander and explore. Flâneuse is a feminist twist to this concept and places women into the shoes of this archetype as the wanderer and observer of places and things, empowering them to travel and explore diverse places.
Visual Identity & Mood
The tone, mood and aesthetic established by visual and textual imagery aims to instil a sense of nostalgia in the audience, a nostalgia for a place that feels familiar yet, they have never been. It’s the familiarity of unfamiliarity that creates a tension in the audience that draws them in and allows them to vicariously travel through these places and spaces. A rosy pink pastel hue as well as a darker shade of it are used as the main and dominant colors in the palette. These resemble shades of lipstick and is used to emphasize femininity and to reclaim and embrace femininity. Images of places, spaces and fleeting moments are used in the magazine to allow the reader to visualize and immerse herself into these places and experience everything vicariously through the turn of the pages. The aesthetic mood and feel of the magazine is established using images, typography and written text that evoke the senses and instil the feeling of transcendence as well as a hint of nostalgia through using space, hues, shades and tints as well as movement.
Exploration of Places & Spaces
Since Flâneuse focuses on allowing exploration, the pages are designed in a way to reflect and emphasize the importance of exploring different places and spaces. I wanted to visually illustrate this by using a lot of white space around the images and text which visually allude to “space” and allows the audience to experience, understand and appreciate space. The inside spreads of Flâneuse consists of images, type and space, which are designed to allow the reader to immerse themselves and vicariously experience everything.
