Digital Opportunity Trust
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Designer(s)
Sion Kim
Duration
13 Weeks
Recognitions
Digital Opportunity Trust: Redesigning Corporate Identity
Digital Opportunity Trust, DOT, connects developing countryʼs youth communities and builds sustainable digital modules that produce income-generating opportunities and form effective entrepreneur partnerships between the private sector. Through digital platforms members of DOT build networks and a foundation for economic growth. To redesign the identity of Digital Opportunity Trust, I questioned the original designʼs clarity in message thus, reframing the promise. Aimed to capture the organizationʼs essence and to stay true to the corporate personality. Consistency in versatile design language and continuous fluid elements is highlighted in the brand manual (view the full pdf on my portfolio website). Taking less of a high-tech stylistic approach, and emphasizing the DOTʼs mission – Youthful and engaging social sector organization that builds strong connected communities, and creates opportunities to grow as a whole. The focus is on successfully communicating the connective innovativeness and conveying cultural recognition.
The DOT: Main Logo
Connecting the scattered communities through digital networks is the key to the DOTʼs personality. The new corporate identity was founded on the grid imagery – connecting scattered dots. The circular grid reminds the epicentre locator map. Epicentre indicates scattered youth communities in the DOTʼs grid imagery and where the movement starts. The DOTʼs grid connects communities by setting the direction and magnifying the impact. A fluid logo system on a circular grid is the continuous theme. The main logo ‘DOTʼ is the abbreviation of the Digital Opportunity Trust. Using the circular grid, all the letters – D, O, and T, are drawn inside the O. The wordmark is a customized typeface using SemiBold Raleway. The O and U are double combined to visualize the digital aspect of the organization and to follow the grid imagery. This twist in-text applies all for the fluid elements and the headings.
The DOT: National Logo
Each country partnered with DOT needed one representative logo. National Logo follows the same circular grid structure to keep the general logo consistency. The first two letters of the partnered countries have inspired the shaping of each logo. For example, J and O for Jordan's logo, and T and A for Tanzania's logo. The representative colour scheme for the DOTʼs partners (communities). Vibrant colour highlights active movements of youth and drive forward for development. Colours were chosen based on the colours of each countryʼs national flags. For instance, Ethiopia is yellow, Kenya is lime green, Jordan is violet, Lebanon is blue, Rwanda is light blue, Tanzania is blue-green, South Africa is red, and Uganda is orange. This colour palette expanded into fluid elements and was used within corporate stationery, communications, and collateral applications.
Applications
The banner and conference material designs are based off from the unConference conducted in 2013. “DOTʼs Unconference is designed to create opportunities for dialogue between youth and the public, private, nonprofit, and academic sectors. This toolkit contains resources that we have curated and created to help you lead your own inclusive, youth-led Unconference.” The banner is the advertisement for the conference and includes the essence of the event. All partners, Canada, Jordan, Tanzania, Ethiopia, Lebanon, South Africa, Kenya, Rwanda, and Uganda are participating. These participating countries are visualized on the banner by its regional logo, and by typography. Each regional logo is colour coded to the representative colour. To view more of this project: brand book presenting development process, corporate stationery, communications, and collateral applications, please visit my portfolio website.
