CRESS Brand + Website
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Print/Brand Communications
Web Design
Designer(s)
Josh Gaspar
Duration
13 Weeks
Recognitions
Representing The People Behind The Science
The re-branding of CRESS was a collaborative effort between Josh Gaspar and Luisa Jahn, as well as the entire Design Lab team of the winter 2021 semester. When approaching this project, there were multiple potential directions. In collaboration with the client, we decided to take a path that was educational and formal enough to represent such an organization, but still held the qualities of being fresh and approachable. Something that represents the work of the organization and the people behind it.
Celestial Motifs Brought Down to Earth
The circle quickly became a central aspect of the brand as it is a sort of motif found in the field of earth and space science, from orbits to the shape of planets. The logo concept that was decided on was a minimalistic nod to the solar system diagram, one of the most iconic symbols of space science and education. This logo represents concepts of inclusion, constant motion and cohesion: all qualities that can be found in an aspirational organization such as CRESS.
The Three Pillars of CRESS
CRESS is a body of researchers, administrators and engineers that can be categorized into three main pillars of work: Planetary Research, Climate & Environment, and Space Technology. Three symbols were designed to represent these different areas based on the main CRESS ‘c’ logo mark. These symbols add a splash of warm colour to the brand and allow CRESS to be easily understood as an organization, bringing the brand closer to the goal of being approachable.
Launching CRESS Into the Online Sphere
The website was the final deliverable that was designed as a part of the CRESS re-brand. By the time the website was designed, there was already a clear vision for how CRESS should present itself to the world online. The end result is a website that feels futuristic and cutting edge, but maintains a friendly exterior. The bulk of the content was categorized into the three main research areas, providing the user with a clear understanding of what they are looking at.
