Case Studies
- - Magazine
- - Magazine (Dash Dash Magazine) is an annual publication dedicated to connecting Asian American youth with contemporary Asian culture in an interactive way. The magazine consists of editorials, recipes, and creative work all produced by Asian American individuals. With tip-ins placed throughout, it deepens the relationship between the reader and the publication by creating an engaging and memorable reading experience. Take a look, through the eyes of an Asian.
Sohwakhaeng (shh)
Influenced by South Korea’s cafe culture and the home cafe trend that flourished during COVID-19, Sohwakhaeng is a home cafe kit that introduces Korea’s refreshing cafe culture to the West while also creating a new way to pass time while at home. “Sohwakhaeng/소확행” is a Korean saying that translates to “small but certain happiness”. During this dreary time society is currently facing, our goal is to remind everyone to enjoy the little things in life.