Because of Mr. Robot's focus on accuracy I wanted to create a title sequence that mirrored the show's ethos. The command line interface is an obvious choice for a show about hacking and Kali Linux's terminal makes many appearances in the show alongside Linux Mint. Each shot showcases a different program running in a terminal with the actor's name integrated somewhere that makes sense. Where possible I tried to use command line programs that related to each actor's character and their actions in the show: Martin Wallström (Tyrell Wellick) hacks an employee's phone early on and his title has him writing a bootable .iso to an SD card, Gloria Reuben (Krista Gordon) is having her name be made into a wordlist used to check passwords against to crack them with Crunch, Christian Slater (Mr. Robot) is wiping data with Shred.

For this brand I wanted to avoid any explicit references to the wifi logo which is the obvious first image that comes to mind when thinking of wireless networking. Toronto Mesh is seeking to build a community network, not just give away free wifi. The logo system comprises a typographic logotype as well as a logomark, both of which share the same overlapping circles with randomized colours inspired by the overlapping nature of mesh networks, dot matrix printers, and the many multifaceted community driven approaches to building networks in the commons. The logomark also contains a fun puzzle, see if you can figure it out yourself by writing out the logo as binary converting spaces to zeros and the filled in dots to ones! You have to use a binary to ASCII converter website to understand it... unless you're a robot ;)